— 07:00 PM
Arrivals
Doors close to the public. The store is reset — racks edited, lighting warmed, florals placed. VIPs, loyalty members, and press receive a welcome at the door and a glass on entry.
The Experience
An evening, hour by hour.
A Typical Evening
A typical Après Soho event runs two to three hours after regular store closing. The brand invites VIPs, loyalty members, press, and top spenders. The store stays open the entire time.
— 07:30 PM
The Floor
Models in the newest collection move through the room. The collection is alive — guests can see how it sits, drapes, and reads in real space, on real bodies.
— 08:15 PM
The Bar
Signature cocktails tied to the collection are poured beside curated bites. The bar is its own moment — styled to be photographed, scaled to keep pace with the room.
— 08:45 PM
The Portrait
A live artist sketches your VIPs in pieces from the new collection. Guests carry the portrait home — and post it before the night is over.
— 09:30 PM
The Register
The store has been open for sales the entire time. The most engaged customers of the year buy in the most curated environment of the year.
The Result
One night that delivers sales, loyalty, and a full content library.
2–3 hrs
Event window after closing
48 hrs
Edited content delivered
1 night
Outsized single-evening revenue
End to end
Produced entirely by us